The ShoWare™ Complete Ticketing Software is a full service, real-time hosted solution that was developed to redefine how facilities and event planners sell tickets to their patrons. Although the traditional ticketing systems have worked for many years, facilities have begun to look for new alternatives that will allow them to regain control of their ticketing services, patron satisfaction, and revenues.

The ShoWare™ product line caters to both large and small venues. For organizations that want to control their own in-house ticketing operations, ShoWare™ offers a complete range of innovative and reliable ticketing software systems. As an alternative to "outsourcing" box office ticket operations, our licensed ticketing software offers the benefit of total in-house control, private labeling, and content management. ShoWare™ is also one of the only PCI-DSS Level 1 Certified ticketing systems on the market today. Being Level 1 Certified means ShoWare™ meets the highest levels of security to protect you and your patrons. Take a look and find out how you can simplify your ticket selling process and create a whole new revenue stream with little-to no upfront costs.


Puyallup Fair & Events Center Leaves Ticketmaster to Handle Its Own Ticketing


Puyallup, WA – Feb. 11, 2011 – The Puyallup Fair & Events Center recently announced that they have expanded their ticketing capability, utilizing ShoWare Complete Ticketing Software, which negates the need to utilize the services of Ticketmaster from this point forward.

Now you can choose your own seats and print tickets at home for Puyallup Fair concerts and the rodeo while experiencing lower fees and improved customer service. All ticketing is now direct from www.thefair.com/concerts, by calling 888-559-FAIR (3247) daily from 8 a.m. – 8 p.m. PST, or by visiting the Puyallup Fair & Events Center Box Office at the corner of 9th Avenue SW and Meridian Street, Puyallup on the day a newly announced artist goes on sale.

To get the latest updates on which concerts are going on sale or are currently on sale, visit www.thefair.com/concerts for show information. The first concert of the Puyallup Fair’s 2011 Concert Series, presented by Columbia Bank will be posted on the website on Friday, Feb. 11th.

 “The ShoWare system is more cost-effective, flexible and more robust than anything we’ve ever used before,” said Amy Russell, Web Manager, Puyallup Fair & Events Center. “In the end, we will have varied cost savings that puts customers in the driver’s seat, while offering a high level of customer service.”

In 2010 the Puyallup Fair utilized a portion of the ShoWare ticketing program for both advance gate and ride e-ticketing needs. For these two ticketing needs, it didn’t charge individual ticket fees to Fair patrons. Russell found the ticketing process was extremely streamlined in its overall process and reporting system. It easily handled the complex ticketing needs of the Fair due to promotional pricing and ticket types.

This upcoming summer, guests can also purchase e-tickets for advance 2011 Puyallup Fair gate admission and rides in the midway.

As in the past, guests who purchase tickets at the seasonal box office at the Fair will not incur any convenience charges. As 2011 concert dates are announced, the box office will be open for the on-sale date from 10 a.m. – 5 p.m.

 The Puyallup Fair started in 1900, and is one of the top 10 fairs in the country, and the largest in the Pacific Northwest. Big name entertainment, the PRCA Rodeo, rides, exhibits, food, flowers and animals are mainstays of the 17-day event each September. For further information about the April 14-17 Spring Fair in Puyallup or Sept. 9-25 Puyallup Fair, visit www.thefair.com, or text “FAIR” to 75868.